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Jones Soda Engages Liolios to Lead New Strategic Investor Relations Program

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Jones Soda Co. (the "Company") (OTCQB:JSDA), a leader in the craft soda category and known for its unique branding and innovative marketing, has engaged Liolios Group to lead a new strategic investor relations and financial communications program.

"Over the last couple of years, we've positioned our product portfolio for broad demographic appeal via several initiatives, including our fountain and Lemoncocco opportunities," said Jennifer Cue, Jones' president, CEO and director. "Recently, we strengthened our balance sheet with a $2.9 million financing that allows us to fuel our growth plan and deliver shareholder value.

"Given our momentum, we have engaged Liolios to help us strengthen our investor communications, provide greater transparency to our performance, and increase awareness in the financial markets. Liolios brings a proven track record of assisting companies like ours enhance shareholder value by delivering the right message to the right audience with consistency and focus. In fact, we have been participants at their annual Gateway Conference the past two years, and have experienced this value firsthand."

Liolios will work closely with management to develop and execute a comprehensive capital markets strategy, which will include messaging and corporate positioning, strategic advisory and introductions to new investors and key influencers across the financial community.

Founded in 1999 and based in Southern California, Liolios combines deep capital markets expertise gained from years of Wall Street experience with extensive investor relations and strategic consulting capabilities.

For more information about Jones Soda, contact Liolios at 949-574-3860 or email JSDA@liolios.com.

About Liolios Group

Liolios is a highly selective and comprehensive investor relations firm specializing in small-cap companies. The firm aims to deliver superior performance in corporate messaging and positioning, investor awareness, analyst and financial press coverage, and capital attraction. Founded in 1999, Liolios executives have extensive experience in finance and investments, and represent clients in a wide range of industries, including consumer, technology, healthcare & life sciences, and business services. For more information about Liolios, please visit www.liolios.com.

About Jones Soda Co.

Headquartered in Seattle, Washington, Jones Soda Co.(R) (OTCQB:JSDA) markets and distributes premium beverages under the Jones(R) Soda and Lemoncocco (R) brands. A leader in the premium soda category, Jones Soda is made with pure cane sugar and other high-quality ingredients, and is known for packaging that incorporates ever-changing photos sent in from its consumers. Jones' diverse product line offers something for everyone - pure cane sugar soda, zero-calorie soda and Lemoncocco non-carbonated premium refreshment. Jones is sold across North America in glass bottles, cans and on fountain through traditional beverage outlets, restaurants and alternative accounts. For more information, visit www.jonessoda.com or www.myjones.com or www.drinklemoncocco.com.

Investor Relations Contact:

Cody Slach

Liolios Group, Inc.

949-574-3860

JSDA@liolios.com

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